Saturday, February 7, 2009

Selling Inspired Journeys






It’s been a busy week; on Tuesday my Tour de Forks’ colleagues and I delivered a webinar on our Inspired Journeys tour series to travel agents. Ahh, the webinar -more technology to master. Showtime was high-noon, and at a quarter to, we were all having mild techie-terrors.
“Is this the right PowerPoint” “This “expletive-deleted” link isn’t working.” “We aren’t on yet …are we?”

Plus, I have the added pressure of modulating my Boston accent while delivering my presentation. In relaxed mode (read after two glasses of wine) I sound a tad like one of the extras from the movie The Departed…or if you missed that one – Gone Baby Gone. So, as I chat about the coast of Brittany, Sicily’s colorful outdoor markets, and houseboats in India, I abstain from pronouncing them “wicked”; watch my “Rs” - and otherwise try to keep them engaged in thinking about how to present these tours to their clients. This is travel in the luxury sphere and well, it's about this recession. It's a challenge

But the Inspired Journeys is a dream vacation for anyone who fancies themself to be a foodie and there are a lot of folks who fit that description. Consider the popularity of the Food Network and chefs that are household names. Discovering a destination through its cuisine - which is always intertwined with its history, its culture and of course its people – is a whole new way to travel. I'ts why I fell in love with Tour de Forks’ ... the embracing of the “farm to fork” philosophy, and the tenets of the Slow Food Movement – and of course, the fabulous itineraries. They really are wicked cool and my passion for it all grows daily.

I’ve shared one of my favorite promo pics – from a sardine can snapped at an outdoor market (Capo) in Palermo. It makes me smile every time I look at it.




No comments:

Post a Comment